How to find the hidden messages in your numbers that could mean the difference between your business going BOOM!! or BUST!!

The underlying principles I share in the book and this topic are about business methods that have been around since the beginning of time when cavemen bartered for goods and services.

Why are you in business? -  To make money!
This is something I talk to a lot of business owners about; you are in business to make money that comes first before any other objective.
Yes, of course, you have a passion for what you do; you want to make a difference to the world, you have a great idea that will save the planet or whatever, but believe me, even a charity must make money.

Just a few small changes could make a huge difference, the aviation industry call it the 1:60 rule of thumb, where every hour an aircraft is off course by 1 degree it will miss the destination by 60 miles…
If you learn to listen to what your business finances are telling you, you can change the direction of your business often by small amounts that make the difference between BOOM! or BUST!

Staring into your future we can easily see what it looks like because if you keep doing the same thing you will get the same result.

Therefore, if you want to change the future, you gotta have a different plan and a different approach.

What if you knew it cost you £50 to get a new customer, every time you spent £50 on marketing it returned a new customer? 

First, some might say where can I get a lorry load of £50's from?

...and for others, it might mean you now have a"tap" to turn on and off when you want to bring in new business, - let me explain how this works.